Small Budget Facebook Promotion of Hotels in India

We all know that social media plays a very important role in the promotion of hotels and guest houses. Marketing and promotional activities can be easily done through Facebook, Twitter and other social platforms by targeting the right audience at a given budget. Today I will share a case study of small budget Facebook promotion of a hotel in India.
MUKTADHARA GUEST HOUSE

During 2020 Basant Utsav season (8-10 March), the guest house wanted to boost brand awareness in the Indian market.

Basant Utsav or Dol Utsav is very popular festival of India that is celebrated during the spring time every year. And the one celebrated at Shantiniketan is world famous. Muktadhara Guest House is situated 2 km away from the Shantiniketan and at Sonajhuri. During this peak period thousands of tourists flock to these spots to enjoy the Spring festival in Shantiniketani style. And they need a place to stay.

It was a very simple informative image ad that talked about the location and rate of the rooms during the season.

Some basic features of the ad layout:-

• Bright and colourful just like the colours used in playing Dol in India.
• Imagery of a dancing troupe of Shantiniketan has been used.
• Images of the guest house from outside and inside were used also.
• Basic information like room rates, terms and conditions, address, etc. are mentioned in the post.
• Language used: English & Bengali combined

Too much text, eh!

That's the trick.


The ad was run for 4 days on Facebook with a total lifetime budget of only INR 300/-.

Results: According to the case study, the post engagement campaign spread brand awareness during the holiday season. People liked and shared the posts to spread the news, inboxed and commented to know more about the room rates in other seasons, etc.

See the Performance Statistics:- 

This is the result of organic and paid post promotion:-

This is the result of only paid post promotion:-

Financially, the campaign helped gain customers for the whole season. The campaign was run from 14 February to 18 February and by 28 February all 10 rooms of Muktadhara Guest House got booked.