CONSEILS de MARKETING

Friends, today we are going to talk about the different types of backlinks that you can generate for your blog or website and get traffic through them. As you know backlink generation is a very important task assigned to any SEO executive in any agency. And often the fresher find it very difficult to identify where they should share links to get a backlink for their client.

In my first post, I had talked about what are the important SEO checklist that you should consider while auditing a website. Today I will share a more compact one with mentions of tools that you can use for the purpose.

If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

Voice search technology is a speech recognition technology that lets users say terms out loud, rather than type them into search fields of a digital search engine. voice-optimized SEO has become a new trend in digital marketing nowadays. Modern businesses that embrace this technology can gain volumes of traffic through the strategic use of it. 

The following is an example Client Questionnaire:-  Client Questionnaire for Digital Marketing : MOMORE A. For Analysis I will ask the following questions:- Aspect 1:- Business understanding – What are we trying to do here? Why? (assuming the business is an existing business) What is the name of the business? Is there any tagline describing your business? What does it mean? How old is your company? When was it established? What is the industry type of your business? Do you have a website? Do you sell your products through your website? or Do you rely on third party online platforms like Zomato, Swiggy, etc. to sell your products? How many outlets you have and what are their locations? What are the types of food you sell? Is it expensive or affordable?  How many employees work for you? What is the unique value proposition of your business? Why have you established such a food joint? What are the recent trends you are facing in your sales graph? Is it going

Many of us considers Digital marketing (DM) to be complex by businesses across domains due to its infinite possibilities. But if we stick to the basics then it is not so complex as it seems. Here is a checklist that might help one get the most out of digital marketing investments.

What is marketing or digital marketing?  If you are a marketing executive or a digital marketer you must have faced this question either in an interview round or answering to any other aspiring marketing student. According to American marketing author, consultant, and professor Philip Kotlar, Marketing is nothing but Meeting Needs Profitably . Let me explain in a simpler way.

Digital Marketing activities are performed just like a salesperson performs his duties. What do you do when you hire a salesperson? You train the salesperson, you give them more knowledge about the trade, how it's going to work, and then you improve it further. Lastly what happens is that the salesperson cannot take the load anymore and then you hire another one to the excess job. Then this new recruit is trained by the previous one. And this goes on. But out of the salesperson hired to do the job, will everyone be able to work the same way? Those who are hired and trained to do the job will not perform in the same way. Some will perform better, you will encourage them. Some will perform less you will warn them or remove them. Similar things happen when you build digital assets for a business. Let us know how we can train the digital assets to make them perform better and better in the future.

Digital Marketing Strategy means that you have an amount of money to invest and you have to get the right returns out of the money - in the short term as well as long term. And also make sure that the opportunities the digital fields are giving you are not missed in any way. Let us simplify the process of digital marketing strategy making for you.

Recently I went to a popular but small book publisher in Kolkata’s famous College Street area to try and sell the owner a website. The owner was a friend of mine. I chatted briefly with him, discussed the troubles he faces to get new customers, the marketing strategies taken for distributing books and so on. He was generous enough and allowed me to run through the basic benefits of having a website giving me his full attention. Figuring I am close to finalizing this deal, I finally said, “Do you think a website for your business is something you’d be interested in hearing more about?”