CONSEILS de MARKETING

Search Engine Optimization (SEO) serves as the cornerstone of digital marketing strategies, encompassing a range of techniques and tactics aimed at improving a website's visibility and ranking on search engine results. Understanding the various types of SEO techniques is paramount for any digital marketer aiming to excel in today's competitive online landscape.  At its core, SEO involves optimizing various elements of a website, to align with the algorithms used by search engines like Google, Bing, and Yahoo. This optimization enhances the website's relevance, authority, and trustworthiness in the eyes of search engines, ultimately leading to higher organic (non-paid) traffic and improved visibility to potential customers. While the generic concepts of SEO, such as keyword research, on-page optimization, and link building, form the foundation of any SEO strategy, there are several types of SEO techniques that marketers employ to achieve specific goals and target different a...

Looking for errors can be exhaustive and mind-blowing if you don't know where to look for and how to find them out on your website. Here is a checklist of errors that can possibly destroy your SEO efforts if not taken care of in time. The list is provided by the SEMrush tool.

To make your web pages appear on a higher position the SERP search results, you need to optimize the content of those pages. Here I will discuss the various points that you might need to keep in mind while doing this. Let's begin.

If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

You have created your SEMrush account and now you want to use it properly for the SEO of your website. Here are the steps to do it. Getting Started with the Tool: Site Audit Crawler Setup at the very beginning

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. - Google Google relies heavily on sitemaps for indexing and discoverability, so it's important to have your sitemaps in tip-top condition.  

My last blog was about UI/UX Analysis that is required for SEO for your website. Today I will talk about the Domain Authority, Page Authority, and Rank Checking techniques which are indispensable for SEO.