CONSEILS de MARKETING

The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.

If you think of a product, you most likely think of only one level of the three levels of product. If you think of a car, you probably think of the car: how it looks like, how it drives and so on. But a product is much more than what you think. We will investigate the three levels of product.

Spreading your ideas among your target audience locally or globally has always been the prime target for any marketer to achieve. This is truer in the present digital marketing world. Let's see how it can be done.

As marketers often we put light on the offering or enhance the offering, the culture of the company is critical for success. The why part defines the culture of the company to a large extent. To be highly successful, one needs to have the right culture.