A Digital Marketing Specialist or Manager is a professional who specializes in planning, implementing, and managing digital marketing strategies and campaigns to promote products, services, or brands across various online platforms. They are responsible for driving online visibility, engagement, and conversions while optimizing marketing efforts to achieve business goals. The role and salary of a Digital Marketing Specialist or Manager can vary based on factors such as the company size, industry, location, level of experience, and the specific responsibilities of the role. Here's an overview of the typical role and salary expectations for a Digital Marketing Specialist/Manager.
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