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A Brief Introduction to Faceted Navigation in Ecommerce SEO

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Faceted navigation is a crucial component of e-commerce websites, providing a user-friendly way for visitors to filter and sort products based on various attributes such as price, colour, size, brand, and more. While this enhances the user experience by allowing customers to quickly find products that meet their criteria, it also presents significant SEO challenges and opportunities. How Faceted Navigation Works Faceted navigation allows users to refine their search within a product category by selecting multiple attributes. For instance, in an online clothing store, a shopper might filter results to show only "red," "medium," and "cotton" shirts within the "men's" category. Each selection adds a facet, narrowing down the product listing dynamically. SEO Challenges with Faceted Navigation Duplicate Content: One of the primary SEO challenges with faceted navigation is the creation of duplicate content. Each combination of facets can generate ...

Beyond Keywords: An Overview of the Different Types of SEO for Every Digital Marketer

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Search Engine Optimization (SEO) serves as the cornerstone of digital marketing strategies, encompassing a range of techniques and tactics aimed at improving a website's visibility and ranking on search engine results. Understanding the various types of SEO techniques is paramount for any digital marketer aiming to excel in today's competitive online landscape.  At its core, SEO involves optimizing various elements of a website, to align with the algorithms used by search engines like Google, Bing, and Yahoo. This optimization enhances the website's relevance, authority, and trustworthiness in the eyes of search engines, ultimately leading to higher organic (non-paid) traffic and improved visibility to potential customers. While the generic concepts of SEO, such as keyword research, on-page optimization, and link building, form the foundation of any SEO strategy, there are several types of SEO techniques that marketers employ to achieve specific goals and target different a...

The Crucial Role of an SEO Expert in Digital Marketing

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In the ever-expanding digital landscape, Search Engine Optimization (SEO) stands out as a cornerstone of online success. At the heart of effective SEO lies the expertise of a dedicated professional who understands the intricacies of search engine algorithms and how to leverage them for maximum visibility. Here, we delve into the pivotal role played by an SEO expert in driving organic traffic, enhancing brand visibility, and ultimately boosting business growth.

SEMrush Errors Checklist 2021

Looking for errors can be exhaustive and mind-blowing if you don't know where to look for and how to find them out on your website. Here is a checklist of errors that can possibly destroy your SEO efforts if not taken care of in time. The list is provided by the SEMrush tool.

Complete SEO Checklist 2020 (Advanced)

In my first post, I had talked about what are the important SEO checklist that you should consider while auditing a website. Today I will share a more compact one with mentions of tools that you can use for the purpose.

SEO Checklist - Part 7 - Content Optimization

To make your web pages appear on a higher position the SERP search results, you need to optimize the content of those pages. Here I will discuss the various points that you might need to keep in mind while doing this. Let's begin.

How to Use the Domain Overview Tool of SEMrush

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If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com