A Brief Introduction to Faceted Navigation in Ecommerce SEO
Faceted navigation is a crucial component of e-commerce websites, providing a user-friendly way for visitors to filter and sort products based on various attributes such as price, colour, size, brand, and more. While this enhances the user experience by allowing customers to quickly find products that meet their criteria, it also presents significant SEO challenges and opportunities. How Faceted Navigation Works Faceted navigation allows users to refine their search within a product category by selecting multiple attributes. For instance, in an online clothing store, a shopper might filter results to show only "red," "medium," and "cotton" shirts within the "men's" category. Each selection adds a facet, narrowing down the product listing dynamically. SEO Challenges with Faceted Navigation Duplicate Content: One of the primary SEO challenges with faceted navigation is the creation of duplicate content. Each combination of facets can generate