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Showing posts with the label Digital Marketing Checklist

A Brief Introduction to Faceted Navigation in Ecommerce SEO

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Faceted navigation is a crucial component of e-commerce websites, providing a user-friendly way for visitors to filter and sort products based on various attributes such as price, colour, size, brand, and more. While this enhances the user experience by allowing customers to quickly find products that meet their criteria, it also presents significant SEO challenges and opportunities. How Faceted Navigation Works Faceted navigation allows users to refine their search within a product category by selecting multiple attributes. For instance, in an online clothing store, a shopper might filter results to show only "red," "medium," and "cotton" shirts within the "men's" category. Each selection adds a facet, narrowing down the product listing dynamically. SEO Challenges with Faceted Navigation Duplicate Content: One of the primary SEO challenges with faceted navigation is the creation of duplicate content. Each combination of facets can generate ...

SEMrush Errors Checklist 2021

Looking for errors can be exhaustive and mind-blowing if you don't know where to look for and how to find them out on your website. Here is a checklist of errors that can possibly destroy your SEO efforts if not taken care of in time. The list is provided by the SEMrush tool.

Complete SEO Checklist 2020 (Advanced)

In my first post, I had talked about what are the important SEO checklist that you should consider while auditing a website. Today I will share a more compact one with mentions of tools that you can use for the purpose.

How to Use the Domain Overview Tool of SEMrush

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If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

How to Setup Site Audit Crawler in SEMrush

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You have created your SEMrush account and now you want to use it properly for the SEO of your website. Here are the steps to do it. Getting Started with the Tool: Site Audit Crawler Setup at the very beginning