How to Use the Domain Overview Tool of SEMrush

If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use.

Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

Snapshot of the SEMrush Domain Overview Tool

Steps to follow:-

1. Enter the domain URL that you want to check in the search box.
2. Choose the country for which you wish to get the results
3. Hit Enter button

In my case, I was particularly looking for three major competitors for The Bengal Store and their insights for the particular keyword "Bengal Handicrafts". They are:-

1. https://www.biswabangla.in/
2. https://manjusha.in/
3. https://www.wbtourismgov.in/crafts_of_bengal

Now we will try one by one and see what the results are:-

Case study: https://www.biswabangla.in/

Let us see what are the metrics that this tool cover:-

At the top LHS one can see three country flags - of USA, UK and INDIA. India is selected in my case which means only the results from India are collected and shared here. You can switch country options and see what we get.

You can also get the desktop or the mobile overview of the competitor analysis also.

Authority Score is our proprietary metric used to measure the overall quality of domain and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.

In the Organic Search section, you will find widgets related to a domain's organic traffic, keywords that a domain is ranking for in Google's top 100 organic search results, keywords ranking distribution, and the domain's organic competitors.

The Backlinks section provides data-visualizations on the number of the domain’s backlinks, the ratio between follow and no follow links, referring websites, IPs and TLDs.

The Display Advertising section provides visual data on the domain’s presence on the Google’s Display Network including the number of ads and publishers, text and media ads samples, and promoted landing pages.

Let us explore the Organic Search section first:-

When you click on the View Details button of Top Organic Keywords section we are directly led to the Positions option of Organic Research under the LHS navigation menu.

Keywords: The number of keywords bringing users to an analyzed domain via Google's #100 organic search results. 

This website has 993 keywords that are coming to SERP search results and are ranking among the first 100 positions. Positions analyzed domain has in Google's top 100 organic search results and keywords it is ranking for. A domain can get multiple positions with the same keyword.

You can download the whole set of keywords results in Excel sheet/PDF format for further study.

Know more about SERP Features that are mentioned beside each keyword.

Traffic: The number of users expected to visit an analyzed domain in the following month on the condition that the average amount of monthly organic traffic stays relatively the same.

Traffic Cost: The estimated average monthly cost to rank for organic keywords in Google AdWords.

Know more about Organic Research in SEMrush

Know more about Main Organic Competitors in SEMrush

Let us now come to the Backlinks part, the most important one

Three wonderful metrics are here:-

Backlinks | Backlink type | Follow vs Nofollow links

Click on the View Details button and you land in the Backlinks Analytics section