Complete SEO Checklist 2020 (Advanced)

In my first post, I had talked about what are the important SEO checklist that you should consider while auditing a website. Today I will share a more compact one with mentions of tools that you can use for the purpose.

Complete SEO Checklist

SEO Basic Checklist

1. Setup Google Analytics and making sure it is working properly
2. Setup The Google Search Console
3. Setting up Google tag manager tool
4. Install Bing Webmaster Tools (Optional)
5. Creating dynamic sitemap.xml and submitting in Search console
6. Creating robots.txt file
7. Using different types of schema structure such as organization schema, breadcrumb schema, title & description schema check in a page for other schema structures that we already used
8. Creating a knowledge graph by using Wikipedia and google business page
9. Custom 404 error page
10. Setting the version of the website URL (www/non-www etc) for others page - 301 redirects

Keyword Research Checklist

1. Long Tail Keywords With “Google Suggest"
2. Keywords In The Google Keyword Planner
3. Online Communities such as Reddit, Quora, forums to find keywords (Reddit List for Subreddit suggestions)
4. Identify Low Competition Keywords
5. Finding “Question Keywords” to write bottom content, blogs, and articles

On-Page SEO Checklist

1. Including the Keyword In the URL
2. Using Short URLs
3. Front-Adding Keyword In a Title Tag
4. Adding modifiers in Title, H1 & meta Tag
5. Using the main Keyword Once In The First 150 Words and rest synonyms
6. Using the main Keyword in H1, and synonyms in H2 or H3 Tags
7. Optimizing Images by adding an alt tag
8. Using Synonyms (Similar keywords) along with LSI Keywords
9. Using External Links in blogs such as Wikipedia or govt education-related or job-related sites
10. Using keyword-rich anchor text for Internal Links

Technical SEO Checklist

1. Identifying Crawl Errors in search console (Check-in Coverage) - is there is an error, check-in robot.txt is blocking search engine spiders, the immediate fix is required
2. Find Out How Google Views our Page - Sometimes users can see everything on our page, but Google can’t. Again - If Google can’t fully access our page, it won’t rank. That’s why, using the Google Search Console’s “Inspect URL” feature. Just enter a page from our site at the top of the GSC. When you do, we will see our page from Google’s point of view
3. Make Sure our Site is Mobile-Friendly
4. Fixing Broken Links
5. Secure our Site With HTTPS
6. Check our Site’s Loading Speed
7. Canonical issue
8. Pagination issue
9. Image compression
10. Reducing the lines of code
11. Minimize the Render-Blocking Javascript and CSS & Structure HTML
12. Reducing  the Number of Redirects & Eliminating redirect loop (301 redirections)

Content Checklist

1. Creating Amazing Content Using “The Skyscraper Technique” such as identifying a piece of popular content in our job industry, creating something even better, and Finally, adding that content on our page
2. It should be in a readable format
3. Covering the bottom content Topic In-Depth with important keywords (Primary, secondary, synonyms & LSI)
4. Using Schema Markup
5. Focus on Content Formats That Are Working Right Now
6. Using images & video if we are writing blogs & articles

Other necessary Checklist 

1. Limit Website Downtime
2. Deleting “thin or Dead Weight” Pages
3. Improving our Site’s Dwell Time (time spent on page) by reducing bounce rate
4. Updating and Relaunching Outdated Content
5. Competitor research
6. Building Backlinks With blogging and article posting
7. Building Contextual Backlinks
8. Adding Breadcrumb for better Navigation
9. Checking for google penalties
10. Updating our selves for new google algorithm

SEO Tools

1. Google analytics
2. Search console
3. Tag manager
4. SEO frog (Screaming Frog)
   Finding technical SEO problems on the site. This tool crawls the site using a Google-like crawler. And it generates a report of issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
5. IIS Manager (Internet information services)
6. SEM Rush 
7. Keyword planner tool
8. Answer the public
   This tool finds questions that people ask on forums, blogs, and social media. And it turns those questions into keywords, And Answer the Public has a section of the results dedicated to “Vs. Keywords, If people are searching for “X vs. Y” keywords in Google For example: “Samsung vs. Redmi” or “SEMRush vs. Ahrefs” etc
9. Google Mobile-friendly text
10. Page speed insight
11. Structured data testing tools

SEO Addons

1. Alexa - To check the rank of the traffic. We can also check the previous design and,  caching of the page by using the Wayback machine tool
2. Redirect path - To check unnecessary redirections, it maybe 301, 302, etc
3. Check broken links - If any link error is there on a particular page, this tool helps us to highlight that part on that page.
4. Similar web - check the comparison between two or more sites, also check the search traffic percentage, keywords etc
5. SEO quake - To check the seo content (It may be title, h1, meta tags, canonical, sitemap, robots.txt, text to HTML ratio etc), also we can diagnose the individual page if any issues are there or not
6. Check my links - Here we can able to check valid links, valid redirection link, warnings, and invalid links on a particular page
7. What runs - WhatRuns reads the source code of websites. And tells the technology, server, framework (Web & javascript), fonts, etc that we are using on the site.
8. Structure data testing tool 
9. Keywords everywhere - To check the important keywords, my keywords, analyze, getting keywords for the page, etc
10. Wasp inspector - To validate debug & to audit we can use Wasp
11. In page analytics
12. Google optimize
13. Tag Assistant
14. AMP validator