CONSEILS de MARKETING

Voice search technology is a speech recognition technology that lets users say terms out loud, rather than type them into search fields of a digital search engine. voice-optimized SEO has become a new trend in digital marketing nowadays. Modern businesses that embrace this technology can gain volumes of traffic through the strategic use of it. 

Have you ever asked yourself these questions? What do you mean by digital marketing strategy?  How can we put it into different components? Whenever you are dealing with various things in life those things are multi dimentional. You have multiple things in place like you might have to think about budget, target group, how people buy, what type of and how much digital assets are required, etc. So keeping all these dimensions into different parts what will be the output?

Many of us considers Digital marketing (DM) to be complex by businesses across domains due to its infinite possibilities. But if we stick to the basics then it is not so complex as it seems. Here is a checklist that might help one get the most out of digital marketing investments.

The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.

Spreading your ideas among your target audience locally or globally has always been the prime target for any marketer to achieve. This is truer in the present digital marketing world. Let's see how it can be done.

As marketers often we put light on the offering or enhance the offering, the culture of the company is critical for success. The why part defines the culture of the company to a large extent. To be highly successful, one needs to have the right culture.

Digital Marketing Strategy means that you have an amount of money to invest and you have to get the right returns out of the money - in the short term as well as long term. And also make sure that the opportunities the digital fields are giving you are not missed in any way. Let us simplify the process of digital marketing strategy making for you.