CONSEILS de MARKETING

Many of us considers Digital marketing (DM) to be complex by businesses across domains due to its infinite possibilities. But if we stick to the basics then it is not so complex as it seems. Here is a checklist that might help one get the most out of digital marketing investments.

The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.

Spreading your ideas among your target audience locally or globally has always been the prime target for any marketer to achieve. This is truer in the present digital marketing world. Let's see how it can be done.

As marketers often we put light on the offering or enhance the offering, the culture of the company is critical for success. The why part defines the culture of the company to a large extent. To be highly successful, one needs to have the right culture.

Digital Marketing Strategy means that you have an amount of money to invest and you have to get the right returns out of the money - in the short term as well as long term. And also make sure that the opportunities the digital fields are giving you are not missed in any way. Let us simplify the process of digital marketing strategy making for you.

My last blog was about UI/UX Analysis that is required for SEO for your website. Today I will talk about the Domain Authority, Page Authority, and Rank Checking techniques which are indispensable for SEO.