CONSEILS de MARKETING

If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

You have created your SEMrush account and now you want to use it properly for the SEO of your website. Here are the steps to do it. Getting Started with the Tool: Site Audit Crawler Setup at the very beginning

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. - Google Google relies heavily on sitemaps for indexing and discoverability, so it's important to have your sitemaps in tip-top condition.  

Voice search technology is a speech recognition technology that lets users say terms out loud, rather than type them into search fields of a digital search engine. voice-optimized SEO has become a new trend in digital marketing nowadays. Modern businesses that embrace this technology can gain volumes of traffic through the strategic use of it. 

Have you ever asked yourself these questions? What do you mean by digital marketing strategy?  How can we put it into different components? Whenever you are dealing with various things in life those things are multi dimentional. You have multiple things in place like you might have to think about budget, target group, how people buy, what type of and how much digital assets are required, etc. So keeping all these dimensions into different parts what will be the output?

Many of us considers Digital marketing (DM) to be complex by businesses across domains due to its infinite possibilities. But if we stick to the basics then it is not so complex as it seems. Here is a checklist that might help one get the most out of digital marketing investments.

The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.