CONSEILS de MARKETING

Have you ever asked yourself these questions? What do you mean by digital marketing strategy?  How can we put it into different components? Whenever you are dealing with various things in life those things are multi dimentional. You have multiple things in place like you might have to think about budget, target group, how people buy, what type of and how much digital assets are required, etc. So keeping all these dimensions into different parts what will be the output?

The following is an example Client Questionnaire:-  Client Questionnaire for Digital Marketing : MOMORE A. For Analysis I will ask the following questions:- Aspect 1:- Business understanding – What are we trying to do here? Why? (assuming the business is an existing business) What is the name of the business? Is there any tagline describing your business? What does it mean? How old is your company? When was it established? What is the industry type of your business? Do you have a website? Do you sell your products through your website? or Do you rely on third party online platforms like Zomato, Swiggy, etc. to sell your products? How many outlets you have and what are their locations? What are the types of food you sell? Is it expensive or affordable?  How many employees work for you? What is the unique value proposition of your business? Why have you established such a food joint? What are the recent trends you are facing in your sales graph? Is it going

Many of us considers Digital marketing (DM) to be complex by businesses across domains due to its infinite possibilities. But if we stick to the basics then it is not so complex as it seems. Here is a checklist that might help one get the most out of digital marketing investments.

We all know that social media plays a very important role in the promotion of hotels and guest houses. Marketing and promotional activities can be easily done through Facebook, Twitter and other social platforms by targeting the right audience at a given budget. Today I will share a case study of small budget Facebook promotion of a hotel in India.

The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.

If you think of a product, you most likely think of only one level of the three levels of product. If you think of a car, you probably think of the car: how it looks like, how it drives and so on. But a product is much more than what you think. We will investigate the three levels of product.

Spreading your ideas among your target audience locally or globally has always been the prime target for any marketer to achieve. This is truer in the present digital marketing world. Let's see how it can be done.