CONSEILS de MARKETING

To make your web pages appear on a higher position the SERP search results, you need to optimize the content of those pages. Here I will discuss the various points that you might need to keep in mind while doing this. Let's begin.

If you want to get instant insights into the strengths and weaknesses of your competitor or prospective customer, SEMrush Domain Overview Tool is the best one to use. Today I will tell you how I used this tool to get the insights of three competitors of my client's website: www.thebengalstore.com

You have created your SEMrush account and now you want to use it properly for the SEO of your website. Here are the steps to do it. Getting Started with the Tool: Site Audit Crawler Setup at the very beginning

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. - Google Google relies heavily on sitemaps for indexing and discoverability, so it's important to have your sitemaps in tip-top condition.  

Voice search technology is a speech recognition technology that lets users say terms out loud, rather than type them into search fields of a digital search engine. voice-optimized SEO has become a new trend in digital marketing nowadays. Modern businesses that embrace this technology can gain volumes of traffic through the strategic use of it. 

Have you ever asked yourself these questions? What do you mean by digital marketing strategy?  How can we put it into different components? Whenever you are dealing with various things in life those things are multi dimentional. You have multiple things in place like you might have to think about budget, target group, how people buy, what type of and how much digital assets are required, etc. So keeping all these dimensions into different parts what will be the output?

The following is an example Client Questionnaire:-  Client Questionnaire for Digital Marketing : MOMORE A. For Analysis I will ask the following questions:- Aspect 1:- Business understanding – What are we trying to do here? Why? (assuming the business is an existing business) What is the name of the business? Is there any tagline describing your business? What does it mean? How old is your company? When was it established? What is the industry type of your business? Do you have a website? Do you sell your products through your website? or Do you rely on third party online platforms like Zomato, Swiggy, etc. to sell your products? How many outlets you have and what are their locations? What are the types of food you sell? Is it expensive or affordable?  How many employees work for you? What is the unique value proposition of your business? Why have you established such a food joint? What are the recent trends you are facing in your sales graph? Is it going